Table of Contents
Steiff expands brand presence with new visual language
News provided by news aktuell on Tuesday 23rd Apr 2024
Margarete Steiff GmbH is launching a new visual language with the aim of
further developing the company's brand presence following the logo
update last year. The new visual language includes both an overarching
umbrella brand representation and specific campaigns for the individual
product lines "Friends," "Originals," and "Editions."
The umbrella brand campaign celebrates the 140-year heritage of Steiff's
iconic Teddy bears in a journey through time, while the campaigns for
the "Friends," "Originals," and "Editions" product lines emphasize their
unique features and positioning. The "Friends" campaign humorously
presents the plush animals in a monochrome environment, while the
"Originals" campaign showcases them in the natural habitat of their
real-life counterparts. The "Editions" campaign highlights the
high-quality collector's items as works of art. All campaigns are
characterized by a common visual code and unified branding.
Frank Rheinboldt, CEO of Margarete Steiff GmbH, expressed his
satisfaction with the new brand presence:"Steiff is a premium brand
with a global reach, which must also be reflected in brand
communication. With our new visual language, we establish an
international visual code for Steiff, which presents the brand and its
diverse products in all their facets."
The implementation of the new Steiff visual language, which includes
both videos and imagery, begins today – with a strong focus on digital
communication and special attention to the digital and physical
presentation of the premium brand.
About Margarete Steiff GmbH
Since its founding in 1880 by Margarete Steiff, Margarete Steiff GmbH
has been a world-renowned manufacturer of high-quality plush toys,
especially the legendary Steiff teddy bears. With a rich heritage
spanning over a century, the premium brand stands for excellent
craftsmanship, quality, and innovation. Every Steiff product is
carefully made to evoke emotions and create lasting memories for
generations. Steiff is passionately committed to continuing the legacy
of its founder and delighting children and adults alike with its
timeless creations. For more information, visit steiff.com.
Contact:
Margarete Steiff GmbH Felicia Ruf presse@steiff.com
Press release distributed by Pressat on behalf of news aktuell, on Tuesday 23 April, 2024. For more information subscribe and follow https://pressat.co.uk/
Lifestyle & RelationshipsMedia & Marketing
Published By
desk@newsaktuell.de
https://www.newsaktuell.de/Visit Newsroom
Media
Steiff launches new visual language © Margarete Steiff GmbH
* For more information regarding media usage, ownership and rights please contact
News Aktuell.
Follow
Additional PR Formats
You just read:
Steiff expands brand presence with new visual language
News from this source:
Steiff expands brand presence with new visual language
Dataiku Appoints Kris Wood as Senior Vice President and General Manager for EMEA
AIO Studios announce premiere of AI-driven biopic, ‘Putin,’ directed by Patryk Vega
